Climate Active is the Australian government’s voluntary climate action program for companies and organisations. Created in 2010, it has, so far, issued more than 700 carbon-neutral certifications for some of Australia’s best-known brands, and become a de facto way for companies to signal they’re doing something about the climate crisis. You may recognise the green logo that’s stamped on products, events, or business websites.

To become carbon neutral, businesses and organisations calculate the greenhouse gas emissions generated by their activity, such as fuel or electricity use and travel. They reduce these emissions where possible by investing in new technology or changing the way they operate. Any remaining emissions can be 'cancelled out' by purchasing carbon offsets. Carbon offset units are generated from activities that prevent, reduce or remove greenhouse gas emissions from being released into the atmosphere. When the offsets purchased by an organisation equal the emissions produced, they are carbon neutral.”

On the topic of offsets, Climate Active currently offers little to no due diligence on the purchased.

For those affected by flooding however, their immediate concerns are not necessarily about the manmade changes to the earth’s atmosphere. A YouGov poll from February found that while 84% of those surveyed believed Britain was likely to experience similar extreme weather events in the next few years, only 30% thought it was connected to man-made climate change.

There is no evidence to counter the basic premise that a warmer world will lead to more intense daily and hourly rain events. When heavy rain in 2000 devastated parts of Britain, a later study found the climate change had doubled the chances of the flood occurring, said Julia Slingo.

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